Adidas have today launched their 1st commercial to advertise their upcoming Star Wars collection.
The ad, featuring their celebrity figure-head David Beckham, is meant to be the start of a series of ads highlighting the collection over the next couple of months.
Adidas - Star Wars Collection
Being a fan of both the Original Star Wars Trilogy and the Adidas Originals, I personally can't wait to get my hands on a pair.
It's a tough decision, but a sample of what's on offer can be found at the website, or from my top 3 below:
It has been far too long since my last post, and for that I apologise. However, the sudden desire to post some of the highlights in advertising has been prompted by coming across a fantastic new ad.
The clip in question is promoting, of all things, Nolan's "Seriously Strong" Cheddar cheese.
Rather than ruin what you are about to watch, I would just like to implore you to continue watching as I promise you that the video has a happy ending!
Nolan's "Seriously Strong" Cheddar - Eye Of The Mouse(?)
I highly recommend paying a visit over to the IGN.com homepage today to witness a fantastic new display advert for the Apple iPod Touch.
It is not the first time Apple have developed a display ad that features an iPod coming out from the confines of the box, with myself reporting them doing so on YouTube in November 2008. However, to reflect the "New Level Fun" to be experienced with the latest iPod Touch, the motion within the ad is replicated on the navigation bar at the top of the homepage.
For those that have turned up too late to see this ingenious use of digital advertising can instead take in the below examples:
A selection of motion seen on the IGN homepage
UPDATE - Thanks to Graeme for providing video evidence!
This week, the UK's favourite 'Russian Meerkat that heads up an advertising campaign for a car insurance comparison website' is back with a brand new TV commercial.
With all the success that the Aleksandr Orlov character has had on social media (with over 580,000 fans on Facebook and 27,000 followers on Twitter, at the time of writing), it was good to see that the new advert made it's first official appearance on YouTube and Facebook before either TV or the CompareTheMeerkat website.
Here is the new commercial:
Compare The Meerkat - Jacuzzi Advert
In terms of Brand awareness, the Meerkat campaign has been a huge success for CompareTheMarket. Throughout 2008 their TV adverts featured the 'falling car' theme to limited success. The graph below shows the relative online search interest in the terms "compare the market" and "meerkat":
Search Insights - Compare The Market / Meerkat (click for larger)
It is clear that the launch of the meerkat adverts in January 2009 had a massive boost on the interest in the brand (and also meerkats!). What has been fascinating, however, is that the interest did not simply peak at that moment in time, but has gradually built throughout the year. Surely this is a strong sign of the potential longevity that this character could have.
It is not often I get the opportunity to attend live music events, but I was very 'glad' (there is a poor pun there if you continue reading!) that I attended a live music event at The Gladstone (a.k.a The Glad) in Borough, London last night.
I highly recommend anybody interested in upcoming musical talents should click each name to go to their respective MySpace pages for a decent sample of their work.
I personally would recommend Michael John's "Devil In The Corner". Song of the evening for me.
The Gladstone is a cosy (but not in a bad way), little pub and I look forward to more live music events there in the future.
Ryan Fitzgibbon is a Search Marketing Executive at ZenithOptimedia in London. This blog is his way of keeping note of the fascinating progression of the technology and advertising in our daily lives!
Please note that all posts and comments made in this blog are a reflection of Ryan's opinion only, and do not in any way reflect the opinions of ZenithOptimedia or their clients.
Adidas Samba - X Wing
Adidas Stan Smith - Millenium Falcon
Adidas Superstar - Death Star
