Tuesday, 29 July 2008

Fake Ads

Following my previous post on advertising that is pretending not to be advertising, I thought I would counter-act this with a good example of a video that is not advertising but pretending to be advertising! Still following?

Basically, the video below has been creating a little bit of concern from the brilliant guys at Guinness.

The video is quite minimalistic in it's approach and has used a higher definition camera to give it a much more professional feel. The use of a bottle of Guniess instead of the traditional pint for the majority of the video is a slight indicator that this is indeed not an official video but in general the clip does not stand out as being home made.

It is obvious why Guinness were quick to point out that they have not themselves made the ad, but it does seem to be fooling people once again:

"Please be assured that Guinness is in no way associated with this video, and has approached YouTube to have it removed. We are proud of our brand, and our commitment to responsible marketing, and this is not how we want our brand portrayed."

The creator of the video has defended himself:

"It really isn't real. I shot the ad with no intention of sending it to Guiness because of the content. IT was meant to either make people laugh or get really disgusted. I rather people felt the former because that's why it was made. Just for fun.
Oh and it only cost $320 for the ad. My equipment, 300 for the actress, and the rest for food and a six pack of Guiness"

Followed by:

"Please understand that this was never meant to go this far as in terms of many viewers. This isn't a legitimate ad considering the glitches of the spot. In no way or form was there though of sending the idea to Guiness. This was meant for a good laugh. It shouldn't get more serious than that."

A lesson to be learned here, I feel. Don't parade a big brand name around on YouTube and link it with sex. Simple. It will be interesting to know what the outcome of this could be. If Guinness were like other global organisations I would have expected them to have sued the creator for defamation.

See for yourself:

#Note that this is the 3nd link as the first two were pulled from YouTube - as expected!

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