The Never Hide campaign has been very successful for the brand and their latest video is quite a surreal one!
To be honest, I won't try to describe the events, but would rather you watch the ad for yourselves (if the post title and caption doesn't give it away!).
I really enjoy the way in which Ray-Ban advertise as they never fail to make me smile.
Ray-Ban Viral Advertising - Cow gives birth to a guy!