They have used footage of Taylor Momsen (from TV's "Gossip Girl") 'escaping' from reporters and the paparazzi by performing a nice few free-running stunts...all on her Nike's, of course!
Nike are one of the major players in the viral marketing world, having produced a fair few of them in the past, and it seems as if they will continue to do so for a while. The Nike Tick is perfect for viral ads, as it is very distinct and recognisable, and can therefore be on screen for fractions of a second and still be recorded in the mind of the user.
Taylor Momsen Freerunning - Nike Viral Ad
No comments:
Post a comment