Thursday, 15 January 2009

Taylor Momsen Freerunning - Nike Viral Ad

Today's viral ad (courtesy of illegaladvertising.com) comes from Nike.

They have used footage of Taylor Momsen (from TV's "Gossip Girl") 'escaping' from reporters and the paparazzi by performing a nice few free-running stunts...all on her Nike's, of course!

Nike are one of the major players in the viral marketing world, having produced a fair few of them in the past, and it seems as if they will continue to do so for a while. The Nike Tick is perfect for viral ads, as it is very distinct and recognisable, and can therefore be on screen for fractions of a second and still be recorded in the mind of the user.

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Taylor Momsen Freerunning - Nike Viral Ad

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