Thursday, 15 January 2009

Taylor Momsen Freerunning - Nike Viral Ad

Today's viral ad (courtesy of comes from Nike.

They have used footage of Taylor Momsen (from TV's "Gossip Girl") 'escaping' from reporters and the paparazzi by performing a nice few free-running stunts...all on her Nike's, of course!

Nike are one of the major players in the viral marketing world, having produced a fair few of them in the past, and it seems as if they will continue to do so for a while. The Nike Tick is perfect for viral ads, as it is very distinct and recognisable, and can therefore be on screen for fractions of a second and still be recorded in the mind of the user.

Taylor Momsen Freerunning - Nike Viral Ad

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