To coincide with the launch of the new Volvo FH16 700 Truck, Swedish developers "Muskedunder Interactive" have developed a rather nice advergame to feature on the strongest truck microsite.
The game (which you can play below) is very nicely constructed and perfect for that 15 minute lunch-time casual gaming period. There is also a small prize for the best score, which is a rather nice leather jacket that was inspired by the FH16 itself.
I am a big fan of advergames, and as they are becoming relatively cheap to produce, I am sure that companies must be getting at least a small return on their investment. In the case of this advergame, I doubt the type of person that is going to play this game is likely to immediately go out and purchase "The World's Strongest Truck", although 700 horse-power does sound tempting!
However, in terms of a branding exercise I am sure that Volvo will benefit in the wider sense. It would only take a couple of purchases of any of their vehicles for the profit to pay for the game, so it is more than likely worth the effort.
Hat tip today for Adverblog.