Wednesday, 21 January 2009

Volvo FH16 - World's Strongest Truck

To coincide with the launch of the new Volvo FH16 700 Truck, Swedish developers "Muskedunder Interactive" have developed a rather nice advergame to feature on the strongest truck microsite.

The game (which you can play below) is very nicely constructed and perfect for that 15 minute lunch-time casual gaming period. There is also a small prize for the best score, which is a rather nice leather jacket that was inspired by the FH16 itself.

I am a big fan of advergames, and as they are becoming relatively cheap to produce, I am sure that companies must be getting at least a small return on their investment. In the case of this advergame, I doubt the type of person that is going to play this game is likely to immediately go out and purchase "The World's Strongest Truck", although 700 horse-power does sound tempting!

However, in terms of a branding exercise I am sure that Volvo will benefit in the wider sense. It would only take a couple of purchases of any of their vehicles for the profit to pay for the game, so it is more than likely worth the effort.



Hat tip today for Adverblog.

No comments: