Thursday, 25 June 2009

Tiger Woods 10 - Walk On Water Follow-Up

In August last year I reported on a brilliant video created by EA Sports that responded to a YouTube users that had highlighted a bug in the 2008 version of Tiger Woods PGA Tour computer game whereby the player was able to walk onto water and take a shot.

For those unfamiliar with the brilliant video, here it is again:

Tiger "Jesus" Woods

To mark the upcoming release of Tiger Woods PGA Tour 10, EA Sports have continued with the same concept but this time using (at time of post) world number 113, Rocco Mediate.

Rocco "Not Quite As Jesus" Mediate

This is another brilliant addition from EA Sports to viral advertising around the Tiger Woods franchise. Although this will not cause as much of a stir as the original did, it is still great to see the company are happy to have some fun with their brand. After all, isn't that what computer gaming is all about?

The video is also highlighting a competition with the opportunity to win $50,000. In order to keep this wonderful series of virals going, EA Sports are looking for the next great idea to implement with Tiger Woods. Unfortunately as I am not a resident of the USA, I am unable to enter the competition.

By going to you will be able to get the full details and download an Asset Pack that should give you everything you need to get started. I'm looking forward to seeing the outcome.

As a final piece of inspiration, here's one other Tiger viral that EA Sports created:

Square Peg, Round Hole

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