Friday, 31 July 2009

Becoming Batman - The Feature Film

As my regular readers may know, I featured a particularly brilliant series of videos entitled "Becoming Batman" over the course of the past 9 months or so.

Whilst I still eagerly await the second series, the guys at WindowSlaws Productions have made the excellent decision to put together the footage from the 1st series into a feature film, "Becoming Batman - The Feature Film".

Not one to miss an opportunity to highlight the work even further, I present the first trailer:


Becoming Batman - The Feature Film


A masterclass in trailer making!

Friday, 24 July 2009

Compare The Meerkat - Sergei Bloopers

The activity surrounding the Compare The Meerkat commercials is continuing to build momentum.

The major development today is the launch of a brand new bloopers video on the Compare The Meerkat website. This is the second blooper video to be created for the website and I still hope that they decide to use some of the content on TV directly.

It could be argued that the cultural penetration of the meerkat commercials has been strong enough that these videos (even without direct branding themselves) would further assist this awareness.


Compare The Meerkat - Sergei Bloopers


In fact, the launch of this new bloopers video also managed to make the front page of this morning's Metro:

Compare The Meerkat - Metro Front PageCompare The Meerkat - Metro Front Page


The story also highlights that, based on Twitter followers, Aleksandr Orlov is now more popular than Lily Allen and Katie Price/Jordan.

Thursday, 23 July 2009

Citizen Eco-Drive - Kevin Pietersen

Nick Burcher beat me in highlighting a great advert in the press from Sure, following the success of the England team in the 2nd Ashes Test. In particular the use of Andrew Flintoff and listing his 5 wickets followed by "No Sweat" is brilliant.

Sure Advert - Flintoff - No SweatSure Advert - Flintoff - No Sweat
Hat Tip to Nick for the picture


Citizen (the watch maker) currently has Kevin Pietersen as their cricket celebrity endorser. So it is of no surprise to see an advert in today's Shortlist featuring his image.

Kevin Pietersen Citizen Eco-Drive AdvertKevin Pietersen Citizen Eco-Drive Advert


However, following the news over the last few days that confirms that Pietersen shall not be taking any further in the ashes, it is a tad unfortunate that Citizen decided to describe him as "Unstoppable" (just like his watch!).

Kevin Pietersen is unstoppableKevin Pietersen is Unstoppable!!

Monday, 13 July 2009

Microsoft Office 2010 - Online

The announcement was made today that Microsoft Office 2010 shall be available in Web-Based versions, much like their Google Docs competitor.

These lightweight versions of the applications will enable various users to access and edit the information from anywhere in the world through an internet connection.

You can see previews to the changes being made in the upcoming Office Suite by visiting the official information page from Microsoft.

In line with Google Docs, the Office Web Apps shall be free to use for those with a Microsoft Live login (all 400 million or so of them!). Other users shall be able to purchase subscriptions to the service as well.

To coincide with this announcement, Microsoft have created a movie-style trailer for "Office 2010 - The Movie" which directs viewers to a website that gives them a "Backstage" look at the development of Microsoft Office 2010.

I have seen a number of spoof action videos on YouTube that use Microsoft Office as the source of the problem, so I was not expecting for this video to be particularly original or funny. However, provide the concept with a bigger budget to give the trailer a true movie feel (minus any acting ability), and it actually works very well.

See for yourself:


Office 2010 - The Movie


"Spell-check THIS!....D.E.D."

Wednesday, 8 July 2009

The Killers - Read My Mind - Literal Video Version

In general, the highly popular literal music videos have been classic hits from the 1980s. I have always maintained that the 80s produced the majority of unusual music videos that hold no relevance to the lyrics of the song. This is why they make idea videos to create literal versions of.

However, the latest brilliant video from DASjr Productions has bucked the trend by using the music video to the 2007 song 'Read My Mind' by The Killers.

A great song in its own right (even if not yet a classic) the video is sufficiently odd that it works incredibly. Credit must also go to the creators of this video as, once again, the lyrics are spot on and the vocals are fitting for The Killers.

My personal favourite line takes advantage of my love of TV/movie references:
"Why am I dressed like Bret Maverick?"

Genius!


The Killers - Read My Mind - Literal Video Version

Tuesday, 7 July 2009

HD Video - Slow Motion Surfing

I have previously stated my keen interest in HD technology. The HD picture of the Obama Inauguration still amazes me at the level of detail that was captured.

However, the BBC has decided to stun me again with a fantastic HD video of a slow-motion wave.

Made for the TV documentary 'South Pacific', footage is of big wave surfer Dylan Longbottom in a 12 foot monster barrel - the first shots of their kind ever recorded.

This is without a doubt one of the most impressive pieces of footage ever taken.

Needless to say, the below video should be watched in HD:


Dylan Longbottom in a 12 foot monster barrel

Saturday, 4 July 2009

Happy Independence Day

Happy Independence Day everyone!



P.S. Jeff Goldblum is alive and well (despite what Twitter says) and on The Colbert Report! Any man that can hack an alien computer system with just a mid-90s PowerBook is a legend.

Friday, 3 July 2009

Compare The Meekat - Puppet Theatre Advert

This weekend sees the launch of the 4th main TV advert from Compare The Market featuring Aleksandr Orlov from Compare The Meerkat.

The official backstory to this new commercial goes as follows:

"While doing a rootle around my nursery the other day, I find my old meerkat marionette theatre. Quick as flash, I realise I can use to help my business. So please be excite for comparethemeerkat.com theatre spectacular. Show is based on true story of man who ask me for insurance deal at a party and so I battle him with salami."

This actually ties in well with the newspaper interviews the meerkat has been carrying out over the last few days. It does seem that Aleksandr has a small obsession with the concept of salami as a weapon!

The new commercial:


Compare The Meerkat - Puppet Theatre

Thursday, 2 July 2009

Aleksandr Orlov - The Meerkat Interview

Aleksandr Orlov (the meerkat from the Compare The Meerkat/Market commercials) has been a huge success for the company's brand awareness and the character appears to have been warmly adopted by the UK audience. It has also been great for the awareness of Meerkats!

The graph below shows how the interest surrounding 'Compare The Market' and 'Meerkat' really took off in January 2009 with the launch of the first Aleksandr Orlow commercial. As time goes on the interest only seems to keep building.

Compare the Market Insights for SearchCompare the Market Insights for Search


At launch I recall having some concerns that the concept could potentially get old very quickly if the character wasn't kept fresh with new material on a regular basis. Thankfully this has not been the case. By investing in continued activity, we have seen:

We can now add interviews in a number of press publications to the list.

To coincide with a feature in 'The Sun' Newspaper, a video interview with Aleksandr Orlov has been created and uploaded onto the CompareTheMeerkat YouTube channel.

The video continues to build upon this brilliant personality that the character has been given and never fails to make me laugh (or at least smile).

Here is the interview with 'The Sun':


Official Interview with 'The Sun' starring Aleksandr Orlov - Founder of Compare the Meerkat


I look forward to even more great work.

Wednesday, 1 July 2009

U.R The Night - Smirnoff Facebook Vanity URL

It has been a few weeks since Facebook introduced the vanity URLs ability to their system. The idea is that you can register an address so that it can be easy for users to find your fan page (e.g. facebook.com/coca-cola).

However, today I saw these vanity URLs in action for the first time to promote a Smirnoff "U.R The Night" advert.

The posters I saw were all over West London and were directing people to visit "Facebook.com/URTheNight":

Smirnoff Ur The Night PosterSmirnoff - U.R The Night Poster


The Facebook page highlights upcoming events in the Smirnoff Experience calender, including the opportunity to win tickets to an event at the O2 on the 10th July. At this event they will be filming a music video in which the audience will play a big part.

Smirnoff Ur The Night Facebook PageU.R The Night Facebook Page


The use of the Facebook vanity URL is a great idea for promoting a social-based event, along the lines that bands have been doing with MySpace URLs for a number of years.

It will be interesting to see whether this will become an increasing trend and whether musicians begin to adopt this system in preference to MySpace. It would also be good to see some interesting/innovative use of the format from companies outside of the entertainment/alcohol industries.