Aleksandr Orlov - The Meerkat Interview

Aleksandr Orlov (the meerkat from the Compare The Meerkat/Market commercials) has been a huge success for the company's brand awareness and the character appears to have been warmly adopted by the UK audience. It has also been great for the awareness of Meerkats!

The graph below shows how the interest surrounding 'Compare The Market' and 'Meerkat' really took off in January 2009 with the launch of the first Aleksandr Orlow commercial. As time goes on the interest only seems to keep building.

Compare the Market Insights for Search

At launch I recall having some concerns that the concept could potentially get old very quickly if the character wasn't kept fresh with new material on a regular basis. Thankfully this has not been the case. By investing in continued activity, we have seen:

• Multiple additions to the website (comparethemeerkat.com)


• 3 major TV commercials


• An appearance in a Red Nose Day special


• A Facebook Fan page


• A Twitter feed


• A Blooper Reel

We can now add interviews in a number of press publications to the list.

To coincide with a feature in 'The Sun' Newspaper, a video interview with Aleksandr Orlov has been created and uploaded onto the CompareTheMeerkat YouTube channel.

The video continues to build upon this brilliant personality that the character has been given and never fails to make me laugh (or at least smile).

Here is the interview with 'The Sun':


Official Interview with 'The Sun' starring Aleksandr Orlov - Founder of Compare the Meerkat

I look forward to even more great work.