The official backstory to this new commercial goes as follows:
"While doing a rootle around my nursery the other day, I find my old meerkat marionette theatre. Quick as flash, I realise I can use to help my business. So please be excite for comparethemeerkat.com theatre spectacular. Show is based on true story of man who ask me for insurance deal at a party and so I battle him with salami."
This actually ties in well with the newspaper interviews the meerkat has been carrying out over the last few days. It does seem that Aleksandr has a small obsession with the concept of salami as a weapon!
The new commercial:
Compare The Meerkat - Puppet Theatre