The major development today is the launch of a brand new bloopers video on the Compare The Meerkat website. This is the second blooper video to be created for the website and I still hope that they decide to use some of the content on TV directly.
It could be argued that the cultural penetration of the meerkat commercials has been strong enough that these videos (even without direct branding themselves) would further assist this awareness.
Compare The Meerkat - Sergei Bloopers
In fact, the launch of this new bloopers video also managed to make the front page of this morning's Metro:
The story also highlights that, based on Twitter followers, Aleksandr Orlov is now more popular than Lily Allen and Katie Price/Jordan.