Wednesday, 14 October 2009

Apple iPod Touch - IGN Homepage Advert

I highly recommend paying a visit over to the homepage today to witness a fantastic new display advert for the Apple iPod Touch.

It is not the first time Apple have developed a display ad that features an iPod coming out from the confines of the box, with myself reporting them doing so on YouTube in November 2008. However, to reflect the "New Level Fun" to be experienced with the latest iPod Touch, the motion within the ad is replicated on the navigation bar at the top of the homepage.

For those that have turned up too late to see this ingenious use of digital advertising can instead take in the below examples:

iPod Touch Banner Display Ad Screenshot 1
iPod Touch Banner Display Ad Screenshot 2
iPod Touch Banner Display Ad Screenshot 3
iPod Touch Banner Display Ad Screenshot 4
A selection of motion seen on the IGN homepage

UPDATE - Thanks to Graeme for providing video evidence!

Amazing Online Display Ad for iPod Touch

Sunday, 4 October 2009

Compare The Meerkat Jacuzzi Advert

This week, the UK's favourite 'Russian Meerkat that heads up an advertising campaign for a car insurance comparison website' is back with a brand new TV commercial.

With all the success that the Aleksandr Orlov character has had on social media (with over 580,000 fans on Facebook and 27,000 followers on Twitter, at the time of writing), it was good to see that the new advert made it's first official appearance on YouTube and Facebook before either TV or the CompareTheMeerkat website.

Here is the new commercial:

Compare The Meerkat - Jacuzzi Advert

In terms of Brand awareness, the Meerkat campaign has been a huge success for CompareTheMarket. Throughout 2008 their TV adverts featured the 'falling car' theme to limited success. The graph below shows the relative online search interest in the terms "compare the market" and "meerkat":

Search Insights - Compare The Market / Meerkat
Search Insights - Compare The Market / Meerkat (click for larger)

It is clear that the launch of the meerkat adverts in January 2009 had a massive boost on the interest in the brand (and also meerkats!). What has been fascinating, however, is that the interest did not simply peak at that moment in time, but has gradually built throughout the year. Surely this is a strong sign of the potential longevity that this character could have.