Signs of Despair - No.2

An extremely busy May has left me unable to create much in the way of new content. However, over the last couple of days, I have come across a couple of classic 'signs of despair'!

In this instalment, there is a clothes shop in Ealing, West London called "Bardo" (no website to link to I'm afraid).

In a classic example of odd grammar, this is the sign they have outside the shop:

Bardo - Signs of Despair
As you can see, the phrase "French for Less.!" contains both a full stop and an exclamation mark. I am going to assume that it used to contain 2 exclamation marks and that a piece of the sign is now missing.

However, it must be noted that the sign is of the flat and painted kind rather than the 3D kind that tend to have bits missing. If only they had a website for me to confirm against.!

SNL - Mother Lover - Justin Timberlake

Last weekend was Mother's Day in the USA, and to mark this occasion Justin Timberlake and Adam Sandberg have created a wonderful sequel to the legendary "Dick In A Box" music video.

For those unfamiliar with the original song, please watch the below:


SNL - The Lonely Island - Dick In A Box

The sequel, "Mother Lover", features the characters from the original leaving the Brooklyn Detention Complex 5 months later.

To be honest, I don't want to ruin the music video for those that have not seen it yet and don't want to over-elaborate the "plot". Needless to say, the result is a hilarious video and great tune.

SNL - The Lonely Island - Mother Lover

Advanced Search Query Reports - Google Adwords

(***UPDATE: This addition does not appear uniform across all accounts. It is an option on some but not others!***)

The visibility into the minds of consumers has been made a fair bit easier today thank to a tiny amendment made in Google Adwords' "Search Query" reporting process.

To those unfamiliar with the Search Query report, it is simply a report that allows you to see exactly the search terms that people have been searching for within the engine that led to an impression of your ad appearing.

Whilst this has long been an essential tool to the Search Marketing community, it had a small limitation. As the majority of searches made in Google are unique, the report would group these terms together and state something along the lines of "1043 other unique queries".

This means that you are not given the details of what these searches actually are, leaving you unable to fully learn from the consumer behaviour and plan accordingly for this.

However, today a new option appeared within the report criteria, called "Query Depth" (see picture below):

Advanced Search Query Report Option

By requesting the "Advanced Query Depth" it is now possible to obtain the FULL list of search queries made.

This is something I have been wanting for quite some time and just adds that little bit of extra knowledge that potentially could go a long way in optimising client accounts.

Thank you Google.